The Importance of Brand Protection

Robert Kalanda, B.A. (Hons.), J.D.Brand Protection, Business Litigation, Commercial, Commercial and Contract Litigation, Commercial Litigation, Copyright Infringement, Counterfeit Goods, Domain Name Disputes, Entertainment and Media, Information Technology, Injunction & Specific Performance, Internet | Technology, Media Litigation, Trademark Infringement0 Comments

In many cases, a business’s brand, reputation, and goodwill, can be its most important assets. Customers will visit, re-visit, and refer others to a business because of the reputation created through its successful branding initiatives and quality products and services.  Therefore, it is important for any business to be aware of the tools available to protect their brand from being devalued or misused by others. Some of these tools are preventative, such as by registering a trademark with CIPO. the USPTO, or other national trademark offices, and by ensuring the proper assignments or licences are set out in any contracts with any designers or users of your trademarks. The copyrights for creative works can be registered, while fashion designers can seek protection of their creations as an industrial design. Unfortunately, the more successful a trademark or brand, the more likely it is to be used by copycats, counterfeiters, and competitors to drive business … Read More